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People all over the Central Valley are wearing masks, and for good reason: They want to get back to school, back to work, back to normal. They want to protect loved ones, neighbors, and frontline workers.

The Central Valley Community Foundation salutes those people and is surprising 400 unsuspecting mask-wearers with a MaskUpCV Reward Card – a $100 Visa gift card to say thank you for wearing a mask!

#MaskUpCV Winners

What’s better than doing the right thing? Getting a reward for doing it! Take a look at the reactions from some of our reward card recipients as we surprise them with a $100 Visa gift card to thank them for doing their part to #MaskUpCV.


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People who #MaskUpCV


Wearing a mask is always important when you are in the public. Even if you know you are covid negative. It helps people to know you care about others #porterville #maskupcv

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Roots that haven’t been colored since February? ✅
Wearing something vaguely red, white, & blue? ✅
Putting on a darn mask to protect you, just in case? ✅

Happy Fourth! 🇺🇸
#maskUp #maskUpCV #wearadamnmask

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We were running around Downtown Fresno surprising people with $100 for wearing a mask…. and there’s my face… on a bus…. telling people to wear a mask. Very consistent messaging! #maskupcv #liveunited

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#Repost cityofvisalia with make_repost
We're happy to be a part of #MaskUpCV and we're making our first few surprises this Friday!
Thanks to CentralValleyCF we'll be hitting the streets to surprise two mask-wearers with a $100 Visa Reward card! 😷 #MaskUp #StayTuned #Visalia #CityofVisalia

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#Repost cityofvisalia with make_repost
As part of the #MaskUpCV campaign, Visalia City Council Member Brian Poochigian surprised people wearing a mask, while running essential errands, with a $100 gift card.

Thanks to the centralvalleycf for the donation of these gift cards (learn more at http://www.maskupcv.org/) and thank you to Save Mart for having us!

Remember to check the air quality at https://bit.ly/3c49STT before planning your quick essential errands. Keep watching for us out and about in the City of Visalia as we still have a few more gift cards to give away and we will be looking for those on their own essential errands while masked up. #visalia #mask #wearamask #safe #safely #essential #safety #covid #covid19 #community

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MaskUpCV is practicing safe engagement including socially distancing, wearing masks, and using hand sanitizer.


#MaskUpCV Infographic

Learn more about COVID-19 in the Central Valley.
Clicking the logo takes you to the county COVID website.

MaskUpCV is made possible with support from the Central Valley Community Foundation’s COVID-19 Emergency Response Fund. To learn more or contribute, click here.