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People all over the Central Valley are wearing masks, and for good reason: They want to get back to school, back to work, back to normal. They want to protect loved ones, neighbors, and frontline workers.

The Central Valley Community Foundation salutes those people and is surprising 400 unsuspecting mask-wearers with a MaskUpCV Reward Card – a $100 Visa gift card to say thank you for wearing a mask!

#MaskUpCV Winners

What’s better than doing the right thing? Getting a reward for doing it! Take a look at the reactions from some of our reward card recipients as we surprise them with a $100 Visa gift card to thank them for doing their part to #MaskUpCV.


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The Yokomi PTA announced the winner of their MaskUp, Yokomi poster contest.

First-grader Nicholas Panuco and his big brother Jonathan, a proud Yokomi alumnus were the winners! Nicholas said he wears a mask "to protect everyone we love and so we can like another day."

Congratulations Nicholas! Way to go!

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People who #MaskUpCV


Getting a little vulnerable here.
I’m working with fresnobarriosunidos fwxjoseph quiero_mi_arte choose.lisa to create some comics that express some of the experiences we have run into during the pandemic – I decided to start off this series with my own story because how can I expect you all to open up about what struggles you’re going through if I don’t do the same?
I will be illustrating other peoples’ anonymous stories, both big and small, to hopefully help us all feel validated in our feelings during these times. ❤️ #maskupfresno #maskup #maskupCV #covid_19

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Apparently, yesterday was GuyDay, not Friday, at the office. Was it something we said? (Or more to the point – something Bruce said?) At least this explains the aroma. #WearAMask #TaskMaskers #MickeyMaskClub #MaskForce #RealMenWearMasks #MaskUpCV

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We want to catch you doing something right!
supervisortomwheeler joined MCSO and madhealthy_ in North Fork this week to give out $100 gift cards -paid for by donations to centralvalleycf – to individuals we catch wearing a mask.
Have you seen your Madera County Supervisor in your neighborhood with the big green sign? Let us know! #maskupcv #maskupcentralvalley #maderacounty #northfork #sheriff #deputy #health

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Check out how we brainstorm social distancing style! #maskupCV

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We were running around Downtown Fresno surprising people with $100 for wearing a mask…. and there’s my face… on a bus…. telling people to wear a mask. Very consistent messaging! #maskupcv #liveunited

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MaskUpCV is practicing safe engagement including socially distancing, wearing masks, and using hand sanitizer.


#MaskUpCV Infographic

Es obligatorio usar una mascarilla en todo el estado. El uso de una mascarilla evita los contagios y la propagacion del COVID-19. Usar una mascarilla es la manera mas eficaz deo reducir nuestro total de casos de coronavirus. Use una mascarilla siempre que este alrededor de personas con las que no vive, en interiores o al aire libre y mantengase a 6 pies de distancia de otras personas. La mascarilla debe cubrir la boca y la nariz no la lleve debajo de la nariz o en la barbilla. Ademas de usar una mascarilla, quedese en casa tanto como sea posible y lavese las manos! MaskUP CV

Learn more about COVID-19 in the Central Valley.
Clicking the logo takes you to the county COVID website.

MaskUpCV is made possible with support from the Central Valley Community Foundation’s COVID-19 Emergency Response Fund. To learn more or contribute, click here.